Why is this site so innovative? From leading experts and Chemistry's view point, meaningful relationships are built on two equally important foundations: compatibility and chemistry. Most sites just deal with compatible, but Chemistry's matchmaking system, based on years of research into human attraction and successful relationships, is designed to help you find both of these elements. From the type of questions asked, to the process of communicating with your matches (called First Meet Technology), you can see how a lot of time and effort went into designing a dating system that would work.

A few examples of their unique approach includes Chemistry's profile creation. You do have your normal questions text questions with the ability to select one or more answers but you are also presented with questions on images (as example, which image is most romantic) or asked to complete a puzzle. You may be required to listen to a sound bite and then select the answer that in your opinion best fits. You can see that Chemistry's matching system tries to peer into your heart and mind by the type of questions they ask. Chemistry is truly trying to match you with the person best suited for you.